the.mantra

theplaybook

"Imagine a dance/hoops/musical experience."

Each show hangs on a freestyle basketball game - with the clock running and the score mounting - punctuated with bold bursts of dance-offs and band battles, mascot antics and a halftime extravaganza.

Our mission is to create a transmedia brand that will excite an underserved, worldwide family audience and generate revenue for years to come.

And we also saw the opportunity to give back – by mounting Hoop de Ville fundraisers for high school performing arts programs. We're creating a model that schools nationwide can use to raise the hard cash they so desperately need. Our objective is to exploit "Hoop de Ville" across all platforms.

We'll start with the live show.

In conjunction, we'll be creating social media connectivity between the TENS OF MILLIONS of current and former ballers, musicians, dancers and cheerleaders.

Reality programming for internet/TV is also a part of this mix, starting with a nationwide talent search.

We'll develop a series of online and mobile device videogames, like "Trombone Suicide" and "Smash the Glass Dunkathon."

Plus we'll be exploiting myriad merchandising opportunities.

All the while giving back to the young performers and school programs that helped inspire "Hoop de Ville."