"Hoop de Ville" will be generating dynamic video from day one.
We'll start with a web-based talent search – asking performers to send us video clips of themselves in action. Street ballers, tumblers, cheerleaders, trumpet players, snare drummers, dancers... and mascots. And we'll post the best (and worst and funniest) clips we receive.
Simultaneously we'll be conducting live auditions at a gym here in Hollywood – shooting video all the while. Conducting drumline battles, dunk contests, freestyle dance-offs...
As these dynamic young performers compete to make the "Hoop de Ville" team, we'll find distribution channels here, there and everywhere. It's classic grass-roots branding.